Why You Should Always be Thinking About New Ads

“Heyyyy, what’s new with you!?”

Pretty common way to greet someone when you haven’t seen them for a while. 

Notice how we don’t ask:

“Hey, what’s old?”

Or 

“Hey, tell me what I already know”.

We ask what’s new. Because new is exciting! And that is precisely why we as business owners can never rest on our laurels. 

Social media is incredible in a lot of ways. It gives us easy access to our target market, great potential to go viral, and it has never been easier to get in front of the perfect prospect for our business. 

However…

…As with anything…

…There are downsides. 

First and foremost - attention span. We are all familiar with the rise of TikTok brain. Kids unable to watch movies, concentrate on homework, or even watch a video that’s longer than 90 seconds. 

We all wish this wasn’t a reality, but unfortunately it is. As a result, all of your clients have a reduced attention span. Not because they want to. Because they need to. 

How else does one deal with ads being machine gun fired at them 24/7/365? It’s impossible!

So how do we fix this?

Don’t worry, it doesn’t involve any TikTok dancing on your part.

There is a better way. 

The solution to TikTok brain and the modern attention span is not to just turn all of your content and information into easily digestible cat food chunks of 60 seconds or less. 

The solution is to offer your prospect a LOT of different content. 

Don’t give them 1 video. Give them 10. 

Don’t give them 1 article. Give them 100.

Don’t give them 1 tweet. Give them 1000.

If a prospect is truly interested in your stuff they’ll do their own research. But there has to be some sort of depth to it. 

They’ll go through your materials. They’ll steel themselves and make it through all the content you have to offer. 

But it’s up to you to give them a buffet of content to go through. Not just 1 dish. 

Are you currently running 1 ad? It’s time to do 3 different ones. 

If you have 1 video for them to see in your retargeting campaign? Time to bump that number up to 5 or 10.

Now go forth and multiply content.