You may or may not be familiar with the acronym KISS Otherwise explained as: Keep It Simple Stupid This phrase is used in all sorts of...

“Heyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while.  Notice how we don’t ask:...

Before we begin, make sure you also check out our article on Why Mass Marketing Doesn’t Work  in order to fully understand what we are...